Project Description

Poesis is Denton Freeman’s accessory design firm, specializing in luxury leather handbags, wallets and messenger bags. Initially the designs were sold wholesale to over 250 boutiques and high-end stores across the country, and several years after launching the line, Denton opened the very modern flagship Poesis boutique in the Carytown area of Richmond, Virginia, (which she helped design).  With cutting-edge backlit floating walls and video screens, the design and branding were “outside the box,” as was the company vehicle — an eye-catching pink polka-dotted Hummer!

You may have seen Poesis handbags on the arms of numerous celebrities, including Sarah Jessica Parker and Charlize Theron, or onscreen while watching episodes of FRIENDS or Sex & the City.

The project involved comprehensive design and creation of the entire brand – from concept, naming, and design of the logo, graphic elements, marketing collateral and website.